NORTH · Leadership & Executive Coaching
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Leadership & Executive Coaching

FIND
YOUR
TRUE
NORTH.

For executives who are done playing small. Ruthlessly practical coaching that turns high-performers into true leaders — and leaders into movement.

400+
Leaders Coached
$2B+
Revenue Influenced
12yr
In Practice
JK
JORDAN KADE
Executive Coach · Speaker · Strategist
🎯ICF Master Certified Coach
📈Former Fortune 500 Executive
🌍Coached in 28 Countries
📚Author · The North Principle
Clarity Direction Execution Leadership Growth Momentum Results Legacy Clarity Direction Execution Leadership Growth Momentum Results Legacy
The Problem

You've climbed the ladder.
But something still feels off.

01
You're performing, not leading

You hit every target. But you're running on stress, not vision. The role got bigger — your leadership operating system didn't.

02
Your team isn't following — they're complying

You have authority. What you don't have is genuine influence. People do what you say, but they don't believe what you believe.

03
You're the bottleneck

Everything flows through you. Decisions, direction, energy. You built something impressive — and now you're trapped inside it.

About Jordan

I've been
where you are.
I found True North.

I spent 15 years in the corporate trenches — VP at 32, SVP at 36, burnt out at 38. I had everything on paper and nothing that felt like mine.

The moment I stopped performing leadership and started practicing it, everything changed. I left to build what I wish I'd had: a coaching practice that's ruthlessly practical, deeply human, and unafraid to challenge you at the highest level.

ICF Master Certified Coach (MCC) — top 3% globally
Former SVP Operations, Global Brands Inc.
Author of "The North Principle" — 40,000+ copies sold
Keynote speaker — TEDx, Forbes Leadership Summit, YPO
Advisory board, 3 scaling startups
Clients coached to their next level
400+
CEOs · VPs · Founders · Directors
94%
Promotion or role expansion within 12 months
3.2x
Average revenue growth in coached founder portfolios
28
Countries with active clients
12yr
Full-time coaching practice
Programs

Choose your
level of commitment.

Foundation
COMPASS
$3,500
/ 3-month intensive

For emerging leaders who need a clear direction and a system to get there. High-impact, focused, and built around your schedule.

  • 6 × 60-min 1:1 coaching sessions
  • Leadership assessment + debrief
  • Custom development plan
  • Async support via voice message
  • Access to NORTH resource library
Enterprise
EXPEDITION
Custom
/ team & org engagements

For companies who want to build a coaching culture from the inside out. Leadership development at scale — without losing depth or impact.

  • Multi-leader coaching cohorts
  • Executive team alignment sessions
  • Custom leadership curriculum
  • Keynote & workshop facilitation
  • Quarterly org health assessment
  • Dedicated engagement manager
How It Works

Four phases.
One direction.

01
CALIBRATE

We start with deep diagnosis — not surface symptoms. Full 360° assessment, stakeholder interviews, and a real conversation about what's actually going on.

02
ORIENT

We establish your True North. Where you actually want to go — not where the org chart says you should — and build the map to get there.

03
NAVIGATE

Bi-weekly coaching, real-world application, and ongoing recalibration. You work. We debrief. You lead differently. The results compound.

04
LEAD

By the end, you don't need me. That's the point. You have a leadership system, a clear direction, and a team that's actually following — because they want to.

Results

THE PROOF IS IN
THE LEADERS.

"Six months in, I was promoted to Chief Operating Officer. But honestly, the title matters less than the transformation. I finally lead from strength instead of fear."

MARCUS T.
COO · Healthcare Technology
→ Promoted within 6 months

"Jordan didn't tell me what I wanted to hear. She told me what I needed to hear. My team's engagement score went from 54 to 87 in one year. I didn't change people — I changed how I showed up."

PRIYA K.
VP Engineering · Series C SaaS
→ Team engagement +33 points

"I came in wanting tactics. I left with a leadership identity. The difference is everything. We scaled from $8M to $28M in 18 months — and I slept better the whole time."

DAVID L.
Founder & CEO · $28M Revenue
→ 3.5x revenue in 18 months

READY TO
FIND TRUE
NORTH?

The discovery call is free. The conversation is real. If it's a fit, we build something that changes how you lead — permanently.